Instructions
COMPANY SELECTION FOR COURSE CASE STUDY
Course Objectives:
Students will evaluate the business environments and practices of selected companies.
Students will evaluate the business environments of a company identified as a worst company to learn why it is not successful.
PROMPT:
Choose a worst company that interests you from the following list of 10 companies. The hyperlink should take you to the company’s website. These are companies included by Maggie McGrath in Forbes (2019) as Bottom of the Barrel companies. To give you some perspective, these worst companies were ranked as “firms that had the lowest scores in areas like worker treatment and environmental impact. In some cases, a low ranking [was] also a matter of transparency; without proper data, disclosures and standards around corporate behavior, it’s impossible to know where a company truly stands”. This term you will research and evaluate the company you choose to determine its relationship and problems in the 6 business environments and if it has or is engaged in measures to improve its ranking.
CoreLogic
Echostar
Transocean
GrafTech International
Bruker Corp
Hain Celestial Group
BGC Group
Carnival
ICU Medical
Choice Hotels International
You must select one of these 10 companies and USE this company in Assignments 1, 4 & 7.
Assignment:
For this first week’s assignment, write a paper that provides the following information. You will need to do some initial research about the company you select.
Identify and describe the company you selected. Include: What is the company’s exact name, headquarters, type of business, and global presence?
Briefly describe why the company is considered a worst.
Briefly explain why you believe this company, with its worst issues, is your choice as a case study to explore the 6 business environments. You do NOT need to analyze each business environment at this point. This is simply a preliminary statement.
Properly list in your References a source where you found the company listed as a worst company. This can be the McGrath article in Forbes mentioned above (citation below) or another source you found that discusses your selected company as a worst either as employer, customer problem, or similar serious issue that you have discussed in your paper. The reference source must clearly identify the company as a worst in some respect.
Further Instructions:
Write your paper in a properly structured Word document in APA 7th Edition format for this assignment and future submissions.
Organize your paper using topic headings (APA7 format).
Minimum page requirement: 1 page (APA7 format), not including cover and reference page. Maximum: 2 pages.
You will be writing about this same company in the subsequent Assignments in the course.
Submit Assignment 1 by midnight, day 7, Week 1.
Review the Grading Rubric for this and all assignments for additional guidance in preparing your paper.
Reference:
McGrath, M. (2019, November 12). Bottom of the barrel: 92 of America’s worst citizens in 2019. Forbes. https://www.forbes.com/sites/maggiemcgrath/2019/11/12/bottom-of-the-barrel-92-of-americas-worst-corporate-citizens-in-2019/?sh=35aa48556fa1
Turn it in is now integrated with your assignment. It is not necessary for you to submit your paper separately using your TII account. Your results will be available to you here in the assignment submission area as well as the opportunity to resubmit if you need to resolve any issues with your paper.
Grading Rubric:
A rubric is provided for your convenience that details how this assignment will be graded. Please review it carefully prior to submitting your assignment. If the Grading Rubric does not auto-populate here, please see it by visiting the Assignment details under Course Tools.
