Instructions and Criteria
Choose two sports leagues, such as WNBA and NBA or UFC and NWSL. First, briefly compare and contrast each league’s aesthetic strengths and weaknesses based on dramatic tension, continuity, and articulation. Second, compare and contrast their respective target audiences. Third, compare and contrast their corporate social responsibility efforts. What kind of charities does each support and do they take political stances. Finally, what conclusions can you draw about each league’s brand image given the material you have outlined in the first three sections?
Format
Papers must be typed Times New Romans font, double-spaced with one-inch margins and 12-point lettering. The body of the paper should also be approximately four pages long (no longer than five). When using third-party research, you must add citations with the following information: author, title, publication and date, and hyperlink or page numbers. Failure to follow any of these instructions will result in an automatic 1/3-letter (three-point) grade reduction.
About the SimCheck Similarity Report
As explained in the course syllabus, the Lundquist College of Business and University of Oregon’s Codes of Conduct expect you to act with integrity and honesty. That includes properly acknowledging and documenting all sources of information (e.g. quotations, paraphrases, ideas) in the work that you submit.
For this assignment, I use SimCheck’s Similarity Report to help you identify and address any potential plagiarism before you submit your work. Please note that I will have access to the Similarity Report that is generated for the work you submit.
If you are unsure what constitutes plagiarism, I strongly encourage you to review the university’s explanation of plagiarism.
The following two guides show you how to access and interpret the Similarity Report. You will find additional information at Turnitin’s websiteLinks to an external site.. Turnitin is the maker of SimCheck.
Accessing the Similarity ReportLinks to an external site.
Interpreting the similarity scoreLinks to an external site.
Please do not hesitate to contact me if you have questions about your SimCheck report.
Rubric
Comparing & Contrasting League Brands
Comparing & Contrasting League Brands
Criteria
This criterion is linked to a Learning OutcomeAesthetic Differences
This section will evaluate the extent to which you have captured the key strengths and weaknesses of each league, as measured by dramatic tension, continuity and articulation.
This criterion is linked to a Learning OutcomeDemographics
In this section, you should briefly outline the results of third-party research that succinctly identifies the demographics of each league’s audience and, if appropriate, any key audiences they are targeting.
This criterion is linked to a Learning OutcomeSocial Responsibility Efforts
Please outline each league’s charitable giving efforts and discuss the extent to which they are willing to take stands of controversial political or social issues.
This criterion is linked to a Learning OutcomeBranding & Psychographics
Finally, considering the first three section, please discuss how the way the sport is played in each league, the demographics of their audiences and their social responsibility efforts reflect each league’s brand image.
