In your textbook, locate the case study for Under Armour. This is in the last part of your textbook under cases. Use the rubric located in your syllabus to write your case study. Make sure you watch all videos about writing your case study and use the Word template provided. Submit your case study as a Word document. DO NOT USE PDF OR OTHER FILE FORMATS!
Do NOT exceed 5 pages of analysis (not including the title and reference pages).You should not exceed 1-2 paragraphs describing the current situation. I do not want the history of the case, but your analysis!
IMPORTANT…. Your case study will be run through TurnitIn to check for plagiarism. This is a system that looks for matches in your writing to internet and published sources. Make sure this is your own work!
Links for Under Armour article
https://www.cnbc.com/2021/02/10/under-armour-reiterates-plans-to-break-ties-with-some-retailers-shares-rally.html