In this assignment, you will undertake the task of creating a comprehensive media content plan for “the clockwork mirror” (a file with all its information will be uploaded in the zip file). The goal
is to develop a strategic plan encompassing various media assets and communication channels. Your plan should include the creation of social media assets, a blog post/press release, and an implementation strategy to effectively execute and disseminate the content.
Look at the examples to see how to conduct the following assignment
Assignment Objectives:
Brand Familiarisation: Gain an in-depth understanding of the assigned brand, including its values, target audience, market positioning, and current media presence.
Strategic Planning: Devise a well-thought-out media content plan aligned with the
brand’s objectives and target audience preferences.
Content Creation: Produce high-quality social media assets and a blog post/press
release tailored to the brand’s identity and communication objectives.
Implementation Strategy: Develop a detailed plan for the rollout and dissemination
of the created content across relevant media channels.
Task Description:
Research and Brand Analysis: Conduct thorough research on the assigned brand. Explore its history, core values, target audience demographics, competitors, current media presence, and any recent marketing campaigns.
Media Content Plan Development:
Social Media Assets: Create a set of engaging and visually appealing social
media assets (images, videos, infographics, etc.) aligned with the brand’s identity and objectives. These assets should be suitable for various platforms like Instagram, TikTok, X, Facebook etc.
Blog Post/Press Release: Craft a compelling blog post or press release that effectively communicates key brand messages, product information, or any upcoming events/initiatives. Ensure it aligns with the brand’s tone and style.
Implementation Plan: In presentation form, outline a detailed strategy for implementing and disseminating the created content. Include a timeline, designated responsibilities within the group, and chosen media channels/platforms for distribution. This should be delivered in a professional and engaging manner summarising your media content plan.
in order to conduct this well to add specific frameworks from the lecure slides (such as PESO). and btw since this is a media plan about short stories, we thought a great way to promoteit is on tiktok, as tiktok is known for short and engaging content. So do slides + lecture slides
