In this assignment we will examine some of the prominent and prevalent communication theories dealing with media effects. These theories outline and describe how what we see and read in the media affect human behaviors perceptions, ideas, thoughts, interactions, and practices. In short, these scientifically proven, and thoroughly researched theories show us how we process and react to information.
You will select and research ONE of the theories listed below to focus on for your assignment. You should use a variety of resources (scholarly papers, videos, podcasts, etc.) to gather information about the theory you choose.
You must cite at least 3 resources and provide examples from your own experiences. Feel free to pick a cause or issue that you are passionate about and discuss how the media has influenced public opinion and thought.
Cultivation theory proposes that people who watch television frequently are more likely to be influenced by the message from the world of television. The influence goes to such an extent that their world view and perceptions start reflecting what they repeatedly see and hear on television.
Research the prominent media effects theory listed.
Make sure you review the Writing Assignment Organizer to assist you in completing your work.
Think about how the media has used one of these effects to influence public opinion and/or thought.
Find AND link to articles, videos, podcasts, etc. to help illustrate your point and develop the summary part of your reaction paper.
Complete your assignment using the parameters listed in the assignment section above. DO NOT EXCEED 500 WORDS (not including title cover page and reference page).
