In this activity, you will present the top-level configuration of your ground segment including the customer and partner interfaces. This description should include:
Type of system: (point-to-point, point-to-multipoint, or multipoint-to-multipoint)
Satellite gateway:
Number and types of Gateway stations, locations
User interfaces:
Fixed satellite antenna
Consumer handsets
Geographic footprint:
Geographical coverage in year one (1), including capture rates (share of the addressable market)
Geographical growth plans, including the number of customers and capture rates
Partnering arrangements:
Are you going direct to the customer or working through a local provider?
Revenue estimates should include:
Based on the capacities and selected geographical regions (which you may have identified in Module 4) you will estimate the actual capturable market. Note that this should be a natural extension of the work in 7.3 – Discussion: Customer Capture Strategies.
Projected demand increases over the initial 10-year period of options. (You should assume Initial Operational Capability no sooner than 2026.)
Competitive pressure which may drive down price, including penetration of substitutes into your market space.
Revenue estimates should not exceed system capacity.
Cost estimate for the entire system including:
Estimated cost of the operational system including non-recurring cost
A top level cashflow projection (you do not need to go into deeper detail than cost and revenue on an annual basis.) Use the assumption from Discussion 7.3 for operations cost, unless you have a better developed source.
For constellation systems, you should just assume that your cost will accrue as you build and deploy satellites.
For GEO systems, assume a 2-year build cycle.
You must include launch costs. Use published information for currently operating launch systems. (No SpaceX Starships.)
Please use the information from Table 1 for reference and adjust your satellite ($/kg) and ground system cost based on mass, complexity, and performance. (The cost for Starlink is an assumed cost based on a 2x complexity factor over OneWeb. A hypothetical HTS satellite for use in costing is also included.)
Break-even point including a 10% annual cost of capital.
Revenue and profitability projections: using the information you have developed throughout the module to develop a basic cash flow.
You will create an audio-narrated presentation, which should be no more than five (5) slides and is not longer than five (5) minutes in length.
View the presentations of at least two (2) of your classmates and share collegial comments and feedback no later than the end of the third day of the Module 8 week. This will encourage timely comments and discussions.
To ensure that as many presentations as possible benefit from comments and feedback, you should not comment on a presentation with more than two (2) replies time-stamped before you submit your comments.
Additional comments will, of course, be considered in grading this assignment.
Your comments should be brief, no more than one (1) paragraph, and address both the sources of strength in your colleagues’ presentations and specific suggestions for opportunities for improvement.
Respond to comments posted to your presentation by your classmates and instructor.
