In the
capstone online simulation, I took on the role of an entrepreneur and launched
a bicycle business from the ground up. I have sole responsibility for all
aspects and decision making for the business, which includes:
Marketing
Sales
management
Human
resources
Manufacturing
Finance and
accounting
There are 6
quarters. Quarters 1-3 are complete with a balanced scorecard of 0.000. I need
assistance in completing quarters 4-6 to achieve a balanced scorecard of
greater than 0.001.
PLEASE DO NOT SUBMIT Q4. I WILL SUBMIT Q4 WHEN ALL TASKS ARE COMPLETED/DELIVERED.
Provide a
written report according to the rubric:
1. Analyze
your company’s market and financial performance from the simulation during the
past three quarters (Q1–Q3) as shown in the cumulative balanced scorecard and
either the market share or sales performance report provided in the business
simulation by doing the following:
a. Explain
two decisions that have affected past market performance.
b. Explain
two decisions that have affected past financial performance.
2. Complete
a SWOT analysis and include the resulting chart.
a. Discuss
your company’s greatest strength and biggest weakness.
b. Discuss
your company’s best opportunity and greatest threat.
3. Explain
each of the following company strategies for the next three quarters (Q4–Q6)
based on past performance in the simulation:
marketing
strategy
sales
channel strategy
human
resource strategy
manufacturing strategy
financial
strategy
a. Discuss
two potential benefits that the strategies will yield for your company in the
next three quarters of the business.
4. Select
two strategies from the following list. Recommend at least two actionable steps
for each strategy for the next three quarters (Q4–Q6) using the tactical plan
you created:
marketing strategy
sales channel strategy
human resource strategy
manufacturing strategy
financial strategy
