In the form of an essay, pick a specific product, product line, product category, or
Strategic Business Unit (SBU) of a company and perform a Strength, Weaknesses,
Opportunities, Threats (SWOT) analysis. A single product typically works best.
You may use the product, product line, product category, or Strategic Business
Unit from the company that you have discussed in class. Consider using a
product/business within an industry that you would like to go into one day.
SWOT Analysis Paper (2 pages) Draw Conclusions (these are the individual strengths, weaknesses,
etc.) Translate to Strategic Actions. Recommend a strategy that uses internal strengths and external
opportunities. Recommend how to correct internal weaknesses and external
threats Create a single PowerPoint (or other) slide that summarizes the SWOT
analysis in your paper’s Appendix (note example shown in class or
something similar using the four-quadrant format). Each quadrant of the
SWOT must have a minimum of four bullet points, with at least five
preferred .
SWOT analysis paper, additional information:
●Number of pages: Maximum of two pages of written content and references (unlimited pages). Must have at least four
references. Wikipedia cannot be used as a reference. In Appendix: One PowerPoint SWOT summary page (appendix goes after
your references).
●Use 12 point font, Times New Roman, double-spaced, standard margins
●APA 7
th edition writing style preferred
●Powerpoint(s) should be embedded into paper (Appendix). Assume
Powerpoint(s) will be used as collateral material to help emphasize main points
to company management.
Select the product/service that will be the focus of the essay and provide a
brief introduction of the product/service as well as the company that
makes/provides it.
• Discuss Strengths
• Discuss Opportunities
• Discuss Weaknesses
• Discuss Threats
• Draw conclusions from strengths and opportunities and recommend
a strategy on how to leverage them
• Draw conclusions from threats and weaknesses and recommend a
strategy on how to correct them
• Reference page: Four references minimum
• Appendix: SWOT four blocker (15 of the 30 points will be graded here)
In the form of an essay, pick a specific product, product line, product category
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