Imagine you can initiate a new CSR initiative at your own organization or another organization of interest to you. Please do not write about an organization that we have had a case discussion on, and only write about a real organization. Then, address each of the questions outlined below:
1. What is the nature of the CSR opportunity you are considering? Specify which CSR theatre you are focusing on (see assigned reading: The Truth About CSR). Why does this CSR initiative make sense for the company you have chosen?
2. Evaluate its potential for success – why might this CSR opportunity be an attractive one and for which stakeholders in particular?
3. Evaluate the challenges in moving ahead with this CSR opportunity – which stakeholders might be opposed to this initiative, and what types of barriers will you have to overcome?
4. What actions do you suggest to mobilize stakeholder support for this initiative and to counter stakeholder opposition?
You must apply at least four high-quality outside sources for this assignment. At least one of your sources should be related to the organization you have chosen to develop an initiative for (example: citing a page on the company website may help establish why this initiative makes sense in the context of the company’s strategic goals).
Please ensure that your sources are fully cited, including in-text citations where appropriate. See the document “how to avoid plagiarism” in the first module for details on citation formatting. I do not require citations to follow a specific academic format as long as credit has been given where it is due and it is clear where each source has been applied in your work. ChatGPT is allowed, but you must include a paragraph in your work cited page explaining how you used ChatGPT, including your prompts.
Most good submissions for this assignment are 5-7 double-spaced pages, not including a references page. Each section of your paper should be separated by a header.
