Im am writing a essay for my Business Principles class and we chose a industry and I chose Transportion, and I chose to use Southwest airlines
write an essay where you will argue if Southwest Airlines has succeeded or failed to expand internationally. Your analysis will show how the company initially formed, what problems it faced as it tried to grow and expand initially, some of the issues the company faced as it grew using at least two of the concepts from the class lecture topics we have talked about this semester (for example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your conclusion, what is the international outlook for the company’s future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.)
1. Argument: What is your paper’s argument? Your argument paragraph (at least three to four
well-thought out sentences) will answer the following question: Has your company of choice
succeeded or failed to expand internationally?
2. Introduction: Introduce the company—what are they and what do they do? What is its
history? How did they develop? How are they structured (multi- domestic, truly global, etc.)?
3. Problem and Implications: What problem(s) did the businesses face and what were the
primary causes? What additional factors affected the situation? How did the businesses work to
solve the problem(s)? Were the businesses successful in solving the problem(s)? Why or why not?
What are the potential implications of the issues the companies faced? In other words, how did (or
how will) the problem impact the businesses?
4. Analysis: How can the theories and concepts we have learned in class be applied to or explain
the situation? (At least two concepts from the class lectures topics)
5. Conclusion: What is the international outlook for the company’s future (if you do not think
your company will expand internationally, you must give a reason why using the concepts we have
studied this semester.)
6. References Page (One page in addition to your four to five (4 – 5) page essay writing
requirement): List each of the sources you used to write your paper at the end of your paper. This
page does not count as a page of written text.
Sources
You will need to use a wide variety of sources in this paper. You can use any of the following
sources (sources are not necessarily limited to this list, but you should only use REPUTABLE
sources): books, journal articles, news articles, and company websites. You should rely on a
diversity of sources, and every claim you make in the paper should be cited
