Business Acquisition Essay Objective: Analyze business mergers and acquisition strategy processes. Introduction: There are many strategies to expand your business and enhance your competitive position in the market. Research a company that has expanded its products and services and examine strategies they used to increase their presence in a national or global market. Once you have found a good case study, how did they conduct the merger strategy or the acquisition strategy? What steps did they use to leverage their success? Purchasing a business can be treacherous unless due diligence is established and executed. Therefore, having a solid understanding of business acquisition is necessary for successful performance. For this lesson, you will discover the acquisition process in the context of new business venture creation, examine the pros and cons of franchising, and explore the two types of acquisitions. You will also analyze the external impact of business acquisition at the local, national, and global levels. Deliverables • The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA version 6 format (). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list. Activity Details Perform the following steps: Step 1: Review the lesson materials: Research a business related to your own, or the one you currently work in, that has expanded and increased their presence in the market to identify the strategies they used. Identify the type of acquisition they selected and outline the key strategies that were necessary for successful performance, growth, and sustainability. Step 2: Address the following Read the following, and summarize your responses in your paper: • Identify and provide a detailed description of your business versus the one you researched. Pay special attention to the type of acquisition and key ideas that appeared to work best for that company and cover what this would look like if they were implemented in your own business within the next year or two. • When describing the acquisition, be sure to address considerations such as revenue, risk, and, and focus on how it impacted internal operational processes, external challenges, and positioning in the market or industry. Do this for both your own business and the projected implementation and for the business you studied comparable to your own. • What was the key strategy the company used and the rationale behind the acquisition? Would this rational work for your current business? Discuss at least two different steps/approaches that you found the company effectively used and how it would differ for your own business. Or how it could be used in a similar fashion within the two- year timeline. • If the case study highlights challenges or failures, what do you assess might improve the positioning of the company? Would this be feasible for your own company? Write your essay to address all of the above. Use these writing guidelines: • Include a cover page and references in addition to your required word count. • Use correct APA version 6 format • Double-space text • Use size 12 Times New Roman • Use section headings to organize • Indent paragraphs • Include in-text citations • Use correct spelling, grammar, sentence structure and verb tense
