For the Case – Kellogg Company located at Russia Kellogg.
Evaluate the economic conditions of the country for the past 10 years; pay particular attention to the most recent data. Indicators to be discussed:
a. GDP growth rate
b. GDP per capitac. Unemployment rate Sources: IMF, World Bank, and various websites including
www.tradingeconomics.com
How would you characterize the economic performance of the country in recent times? Is it conducive to Hersey entering the market or expanding its presence?
2. Recognize the state of the foreign sector:
a. Identify the exchange rate regime in the country and evaluate its performance since 2011.
Collect information on recent sociopolitical or economic events that may affect the exchange rate and discuss your findings.
Sources: Central Bank of the country and various websites including www. trading economics. comb.
Evaluate the performance of the balance of payments since 2011.
Is the condition of the balance of payments sustainable? Sources: IMF, World Bank.
3. Trade agreements and disputes. Identify trade agreements that may be relevant for Kellogg.
b. Identify ongoing or past trade disputes that may be relevant for Kellogg. Sources: WTO Based on your findings, would you recommend Kellogg to enter the market or increase its presence in this country?
Identify the exchange rate regime in the country and evaluate its performance since 2011.
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