E-text:
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2019). Strategic Management: Concepts and Cases (13th Edition). Cengage Learning US.
Week 13 Topic – Strategic Entrepreneurship
Perform an Internet search of a corporate innovation.
A) You cannot select Disney or Quirky.
1) Identify the corporate innovation, and provide a brief descriiption.
2) Was this innovation brought about through autonomous strategic behavior or induced strategic behavior?
3) Describe the current or potential success of this innovation.
4) Defend your position on the current or potential success of this innovation.