Every organization conducts research to plan and implement a business idea. The final project for this course is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service, or may be used to research a new foreign business opportunity. Each module of this course is designed to gather information for one component of an international business plan.
This is a two-part assignment. First, select one (1) country and (1) product that will be used to develop the GBP. You will complete each section of the GBP and provide a macro level abstract which doesn’t exceed 5 pages and included an annotated bibliography.
An abstract is a written summary of the work that a student completes and formally presents. The purpose of the abstract is to offer a brief summary which gives an overview of the work or project that you will be presenting. It:
Explains the value of one’s project or presentation.
Demonstrates an individual’s knowledge of the subject.
Provides additional details that the student might not have been able to cover on its oral/narrated presentation.
The abstract is similar to a brief paper. You should include an introduction that outlines or details the background of your project and the purpose. Please note, “required final class project” should not be the purpose mentioned in the abstract. Also, provide a summary of your findings based on the research you performed. Finally, draft a conclusion that outlines what is your final decision buy/make, the reason for your decision and what you learned in general. You will end with an annotated bibliography. Remember APA style is required. Your paper should use the following format:
Phase 1 – Planning the Global Business Enterprise
Introduction
Provide a brief overview of the company you are representing, the product, and country
Analyzing International Competitors
Identify domestic and international companies involved in similar business global business activities
Assessing the Economic-Geographic Environment
Examine geographic and economic factors that affect the business environment of a nation
Assessing the Social-Cultural Environment
Research social institutions, customs, traditions, and beliefs influencing business
Assessing the Political-Legal Environment
Research the influence of government and regulations on business activities
Phase 2 – Organizing for Global Business Activities
Selecting a Global Company Structure
Suggest objectives and an organizational framework for global business operations
Identifying Human Resources for Global Business Activities
Gather information on needed personnel for operating an international enterprise
Managing International Financial and Business Risks
Identify methods for reducing global business risks
Phase 3 – Implementing the Global Market Plan
Product and Target Market Planning for Foreign Markets
Identify specific attributes and customer benefits for a proposed international product or service
Designing a Global Distribution Strategy
Analyze distribution channels and intermediaries for global business operations
Planning a Global Promotion Strategy
Suggest advertising messages, media and other promotional activities for an international enterprise
Phase 4 – Implementing the Global Market Plan
Determining Financial Results
Estimate revenue and costs based for international business activities
Measuring International Business Success
Suggest potential criteria for global business accomplishments based on financial results and social contributions
An annotated bibliography is a list of citations to books, articles, and documents. Each citation is followed by a brief (usually about 150 words) descriptive and evaluative paragraph, the annotation. The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited.
SECOND ASSIGNMENT:Prepare a PowerPoint presentation not to exceed 15 minutes using Kaltura. This presentation will include an introduction of your product/country as well as a short company profile. The instructions below contain information on how to record and post your PowerPoint presentation for your final project.
