I need help writing my research paper for AP research, this will be turned in to college board. My research question is…”How can sustainable brands strategically emulate the
success factors of fast fashion brands in terms of market penetration, consumer
engagement, and operational efficiency, while maintaining a strong commitment
to environmental and social sustainability?” For this research I chose a case study method where i analyzed the strategies and or concepts used my fast fashion brands and wanted to understand how sustainable brand could take these strategies and use them for their own success. Doing so I hope to shift consumer preferences from fast fashion brands to sustainable ones, as fast fashion brands are destroying our environment and are incredibly harmful. I chose 2 fast fashion brands to study, Zara and H&M, and I chose 3 sustainable brands, Patagonia, Reformation, and Girlfriend Collective. I studied what each of these brands do and how they compare to one another. Once I collected my findings I had to interperet how they could become implications to sustainable brands. i also had to explore my furture directions, and what limitations arose. For this class I also had to do a 15 minute presentation… So I will leave you with my slides I used and and outline for my script to help better understand my ideas and approach. I have also left my Professional Discourse Paper, this didnt receive that could of a score. My teacher really like my rationale behind why i chose each brand that I did so make sure to emphasize that. Im also leaving some rubrics that my teacher has provided with me from college board. I really need at least a 3 out of 5 in order to get credit for the class and so that i can complete the capstone, but when looking at the rubric please aim for the criteria that is described under a 5 score. If you have absolutely any questions please feel free to ask me. Thank you so so so very much for working with me.
