I am an intern for CRM email campaigns at Hunkemoller and for university I need to make a communication plan for hunkemoller and this is my assignment: You write a communication plan for a communication project aimed at a specific target group of the organisation (Hunkemoller). You write it independently. Make sure to include relevant theory to enhance your advice. Draw logical conclusions based on your insights. Make sure to describe the topic of your communication plan. The project should be large enough to meet all the criteria in the rubric. Make sure it follows the steps of a communiction plan, like an internal and external analysis, mission/vision ( other relevant and general info about the organization (maybe even a swot analysis) make objectives and smart goals (but make sure it isn’t something Hunkemoller is doing already), insights, persona, communication channels, strategy, concept, conclusion, etc. Make sure to use sources and apa citation 7th edition. Use theory and sources. make sure that the sources are up to date and relevant. This is the rubric criteria the communication plan needs to meet: The student
writes a
communication
plan for a
complex
communication
problem and
independently
creates a detailed plan of
action.
The student
creates high
quality content
in various
means.
The student
writes creative and
attractive texts in
correct English, in
professional
styles, for various
means, objectives
and target
groups
