Assignment #1
In preparation for writing each of your Discussions, you should submit your Annotated Bibliography Assignment on the topic that is being covered for the week (Marketing, Accounting, Finance, Management, Economic Data Analysis, International Business).
INSTRUCTIONS
An annotated bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic (Annotated Bibliographies, 2020). For all sources used in your Discussion you should:
Provide: an APA formatted Citation (this should look like what you would include in a normal reference section.
Summarize: the source and discuss the research study that was conducted and what the findings were.
Assess: the source and discuss how useful it is and how it compares with other sources in your paper.
Reflect: on how the source will be useful to you in your discussion. How does it help to shape your argument and how are you using it to shape your writing?
Each annotation should look like:
Author (year). Title of article. Title of Journal, Vol no(issue). Pg to pg.
In your summary, you will begin with a discussion of the research question the study is attempting to answer. You will summarize the research that was conducted and the specific findings that were uncovered. You will then provide a summary of what this means for the topic.
Next, you will discuss how the source compares with other sources in your paper and how useful is the source in attributing to your writing.
Finally, you will discuss how the source is useful in your discussion. You will need to be specific on why it is important to use and exactly how you will use it in your writing to shape your arguments. *Do not use “I” in any of the annotations.
Assignment #2
The following are the six major research priorities of the Marketing Science Institute:
1. Delivering Customer Value
2. The Evolving tech of Martech and Advertising
3. Tools for capturing information to fuel growth
4. The rise of Omnichannel promotion and distribution
5. Organizing for Marketing Agility
6. Innovation NPD and Commercialization
Review Research Priorities 2020 — 2022 (Links to an external site.) , choose one of the subtopics (listed as 1.1., 1.2 or 2.1 2.2 etc…), and answer the following questions:
“What is the current state of research in this particular sub-area? What are the major themes that researchers are finding in this area and what specifically do they recommend to explore further?”
DISCUSSION ASSIGNMENT INSTRUCTIONS
Provide a 600 to 800-word summary (formatted according to APA guidelines) of the new research in this area from a minimum of five new peer reviewed journal articles and identify questions that need exploring in future research. Your discussion should be organized in a three-paragraph format:
Introductory Paragraph: gives an overview and definition of the topic you chose. At the end of the paragraph it gives an idea of how your forum is organized.
Current Trends Paragraph: In this paragraph, you will discuss the themes that you found in the research from the 5 articles related to your topic. This paragraph should be a synthesis of the research and not just a listing of annotated summaries.
Future Research Paragraph: In this paragraph, you will discuss areas of future research by referencing the 5 articles that you identified. The future research areas should be based on the findings of the authors of those articles rather than general ideas you may have.
