Your analysis should be written in an essay form (not bullet points or question-response). The following discussion questions are meant to help guide your analysis. While these are 3 distinct questions, the answers to each should form the basis of a single, unified analysis. (double spaced, 12 point font, 1 inch margins).
3) How do you expect the competition of this market to change going forward? Do you think that Coke should change their strategy because of these changes?