1. Marketing 100
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
Coca-Cola Classic
Apple iPhone
Nike basketball shoes
L’Oreal Shampoo
Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
2. BUS Ethics 309
This week we are covering textbook topics found in Chapter 4, “The Nature of Capitalism,” (beginning on page 117) and Chapter 5, “Corporations,” (beginning on page 156). These chapters identify four key features of capitalism: the existence of companies, the goal of making a profit, a competitive market, and the ownership of private property.
Respond to the following:
How do these four features of capitalism relate to you as an individual? Do you feel that capitalism is consistently fair to both small-business owners and corporations in relation to each of the four key features? Explain your thoughts.
Be sure to respond to at least one of your classmates’ posts.
