How do advertisers capitalize on Dual Process thinking?
In this essay, analyze an ad that you have encountered recently from a dual process perspective. How did that ad seek to leverage both System 1 and System 2 processes? Either link to or briefly describe the ad. Then talk about, specifically, the elements of the ad that are targeting System 1 and System 2 processes (or central and peripheral processes). What are the likely responses of consumers to these elements? What changes do you expect individuals who view/read/hear the ad would experience – think in terms of attitudes/beliefs/or behavior? What assumptions do the creators of the ad make about the people viewing the ad?