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Instructions
For this project, students will choose their favorite college sports team (ex: Texas Women’s Basketball). Remember, only select one college sports team for this project. Students will complete a PowerPoint Presentation of at least 20 slides in length (not including the title and reference page). A minimum of five (5) references must be utilized for this assignment. The references should be cited in APA format at the end of the PPT, and on-slides wherever you use them. The following information must be provided in the presentation. Students will be evaluated on accuracy of information, clarity of information provided, organization of content and information provided, visual design of the presentation, and the ability to demonstrate understanding of key concepts in sport marketing.
Name and sport of college team selected (i.e. Kansas Jayhawks Men’s Basketball)
Location of your university (city/state)
10 points of interest about the location of your university
Student enrollment
Tuition costs
Mascot
Stadium information (number of seats/description of facilities/photos)
Recent Team Schedule
Identify 10 segments for the athletic department to market for the team you selected. Think beyond demographics and look at motives and the benefits sought.
Prepare a ticket pricing strategy for the college sports team you selected along with a promotional plan to market single game tickets and season tickets for home games. Include specific game day promotional strategies for selected home games.
Prepare a marketing and promotion strategy for current students, alumni, and fans in the community to attend home games.
Prepare a social media strategy to engage students, alumni, and fans for the college sports team you selected.
Prepare a marketing and promotion strategy for high school seniors to encourage them to attend this university. You must emphasize things that are important to parents like the academic status of the university, enrollment, majors offered, location of the university, cost of the education, and campus activities (including emphasizing the popularity of athletics).
Due on May 26, 2024 11:59 PM
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Rubric Name: SPMT Undergraduate Assignment Rubric – SLO#6 (NOV 2022)
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Criteria
Excellent
Good
Fair
Poor
Did not attempt
Criterion Score
Foundation of Knowledge
25 points
Student demonstrates comprehensive command of the subject matter in the assignment. Assignment shows a superior level of depth of student’s ability to relate course content to practical examples and applications. Student provides comprehensive analysis of details, facts, and concepts in a logical sequence.
21.25 points
Student exhibits above average usage of subject matter in the assignment. Student provides above average ability in relating course content in examples given. Details and facts presented provide an adequate presentation of student’s current level of subject matter knowledge.
18.75 points
Student exhibits a general and average understanding of subject matter throughout the assignment. Student provides an average ability in relating course content in examples given. Student generally explains concepts, but only meets the minimum requirements in this area.
16.25 points
Student tries to explain some concepts, but overlooks critical details. Assignment appears vague or incomplete in various segments. Student presents concepts in isolation, and does not perceive to have a logical sequencing of ideas.
0 points
Did not attempt
Score of Foundation of Knowledge,
/ 25
Synthesis of Knowledge
20 points
Student exhibits a defined and clear understanding of the assignment. Topic is clearly defined and thesis is well-constructed to help guide the reader throughout the assignment. Student builds upon the thesis of the assignment with well-documented and exceptional supporting facts, figures, and/or statements.
17 points
Student establishes a good comprehension of topic and in the building of the assignment. Student demonstrates an effective presentation with most support statements helping to illustrate the key focus of assignment.
15 points
Student exhibits a basic understanding of the intended assignment, but the thesis is not fully supported throughout the assignment. Some difficulty in seeing linkages between thoughts. While student has included a few supporting facts and statements, this has limited the quality of the assignment.
13 points
Student exhibits a limited understanding of the assignment. Reader is unable to follow the logic used for the thesis and development of key themes. Introduction of thesis is not clearly evident, and reader must look deeper to discover the focus of the writer. Student’s writing is weak in the inclusion of supporting facts or statements.
0 points
Did not attempt
Score of Synthesis of Knowledge,
/ 20
Application of Knowledge
20 points
Student demonstrates a high level of critical thinking necessary for completing this assignment. Learner provides a strategic approach in presenting examples of problem solving or critical thinking, while drawing logical conclusions which are not immediately obvious. Student provides well-supported ideas and reflection with a variety of current and/or world views in the assignment. Student presents a genuine intellectual development of ideas throughout assignment.
17 points
Student exhibits a good command of critical thinking skills in the presentation of material and supporting statements. Assignment demonstrates the student’s above average use of relating concepts by using a variety of factors. Overall, student provides adequate conclusions, with 2 or fewer errors.
15 points
Student takes a common, conventional approach in guiding the reader through various linkages and connections presented in assignment. However, student presents a limited perspective on key concepts throughout assignment and includes numerous formatting errors. Student appears to have problems applying information in a problem-solving manner.
13 points
Student demonstrates beginning understanding of key concepts, but overlooks critical details. Learner is unable to apply information in a problem-solving fashion. Student presents confusing statements and facts in assignment. No evidence or little semblance of critical thinking skills.
0 points
Did not attempt
Score of Application of Knowledge,
/ 20
Writing Skills
20 points
Student demonstrates an excellent command of grammar, as well as presents research in a clear and concise writing style. Presents a thorough, extensive understanding of word usage. Student excels in the selection and development of a well-planned, error-free assignment. APA formatting guidelines followed with no errors in citations. Incorporates the minimum number of acceptable references per the assignment directions.
17 points
Student provides an effective display of good writing and grammar. Assignment reflects student’s ability to select appropriate word usage and presents an above-average presentation of a given topic or issue. Assignment appears to be well written with no more than 3 grammatical errors. Student provides a good final product that covers the above-minimal requirements. APA format; 1-2 errors in citation. Incorporates the minimum number of acceptable references per the assignment directions.
15 points
Assignment reflects basic writing and grammar, but with more than 4 grammatical errors. Key terms and concepts are somewhat vague and not completely explained. Student uses a basic vocabulary in assignment. Student’s writing ability is average, but demonstrates a basic understanding of the subject matter. APA format, but with several omissions and with more than 2 errors in citation. May or may not incorporate the minimum number of acceptable references per the assignment directions.
13 points
Topics, concepts, and ideas are not coherently discussed or expressed in assignments. Student’s writing style is weak and needs improvement, along with numerous proofreading errors. Assignment lacks clarity, consistency, and correctness. Student needs to review and revise assignment. Several grammatical errors. APA format not used and errors throughout paper & citations. Lack of appropriate references or source materials. The paper is not of acceptable quality based on assignment expectations.
0 points
Did not attempt
Score of Writing Skills,
/ 20
Organization of Ideas/Format
10 points
Student thoroughly understands and excels in explaining all major points. An original, unique, and/or imaginative approach to overall ideas, concepts, and findings is presented. Overall format of assignment follows directions and includes an appropriate introduction, well-developed paragraphs, and conclusion. Finished assignment demonstrates student’s ability to plan, and be organized in a logical sequence.
8.5 points
Student explains the majority of points and concepts in the assignment. Learner demonstrates a good skill level in formatting and organizing material in assignment. Student presents an above average level of preparedness, with few formatting errors, and by generally following directions.
7.5 points
Student applies some points and concepts incorrectly. Student uses a variety of formatting styles, with some inconsistencies throughout the paper. Assignment may or may not have a continuous pattern of logical sequencing. Did not follow directions in one or more sections of the assignment.
6.5 points
Assignment reveals formatting errors and a lack of organization. Student presents an incomplete attempt to provide linkages or explanation of key terms and does not follow directions.
0 points
Did not attempt
Score of Organization of Ideas/Format,
/ 10
Learning Outcome (PO6) Part 1: Sport Marketing Plans
2.5 points
Student thoroughly analyzes the dimensions of specific sport marketing plans.
2.13 points
Student effectively analyzes the dimensions of specific sport marketing plans.
1.88 points
Student applies basic knowledge of the dimensions of specific sport marketing plans.
1.63 points
Student fails to analyze the dimensions of specific sport marketing plans.
0 points
Did not attempt.
Score of Learning Outcome (PO6) Part 1: Sport Marketing Plans,
/ 2.5
Learning Outcome (PO6) Part 2: Sport Marketing Strategies
2.5 points
Student thoroughly analyzes the dimensions of specific sport marketing strategies.
2.13 points
Student effectively analyzes the dimensions of specific sport marketing strategies.
1.88 points
Student applies basic knowledge of the dimensions of specific sport marketing strategies.
1.63 points
Student fails to analyze the dimensions of specific sport marketing strategies.
0 points
Did not attempt.
Score of Learning Outcome (PO6) Part 2: Sport Marketing Strategies,
/ 2.5
