Hi,
I would like to have in simple language as my background is not business
I would like to have it about “NIKE” as my group assignment was about it
, power point presentation is attached below
Words count: 3000 words
Assignment Question:
Critically assess how the T/3 Framework helps executives to understand the
execution of strategic choices in the attempt to establish and maintain a competitive
advantage. In so doing, you are asked to apply your knowledge of both Transaction
Cost Economics and Game Theory analysis in the execution of strategy within the
market-as-a-game
Assignment Objective
:Your essay should critically assess the value-added of using the T/3 framework in
contributing to an understanding of how players execute various strategies to establish
and maintain a competitive advantage with particular emphasis on the strategic
interdependencies among rival players. The exchanges on Blackboard with Practicals I
– IV; the Online Lectures and Virtual Office Hours have offered you the opportunity to
gather your thoughts on the topics.
You should also use some case studies and your Workshop case research. A key
objective is to outline the overlap between micro-economics and game theoretic concepts
introduced in this Module. Using academic literature and coupled with the practical case
research undertaken by your group during the Workshop or coupled with the research
you may have undertaken in support of your individual Workshop Alternate Assignment,
illustrate how the transaction cost economics and the economics of game theory can be
used to reshape strategy. So, please do use real case study materials where appropriate.
Hint: The best way to approach the assignment is to imagine that the essay is to be read by
senior management. Their concerns may have to do with (i) market entry (ii) product launch (iii)
challenges of technology or (iv) prices. So, proceed to analyse the market-as-a-game, identify
and filter the competitive threat, assess the action-reaction sequence of events and evaluate your
results. And always provide a risk assessment of the likely competitive threats facing a company
on choice of strategy.
Remember: You are an MBA consultant. Here is an opportunity to reflect on both the research
undertaken by you at the Workshops and on the learning obtained in the preparation of your
assignments for this Module. In any consultancy, you must try to impress upon the team. One
way to do that is to convince them of the value-added of applying economic concepts and
economic reasoning from game theory and transactions cost economics to an evaluation of their
company strategy.
