Health Psych2301AEarly Summer 20215Assignment –Changing Health Behaviour Ad Campaign:(Due by midnight, June7th, 2021)Every day we get inundated with advertisements both for advocating healthy behavior and those that support negative factors towards our health. In this coursewe willdiscuss several behaviours that affect our health andwill learn how changes in our health behaviour can improve our quality of life. Smoking cessation, diet andexercisebehaviours, substance abuse, stress reduction, and other health behaviours oftenrequirepersonal effort tochange orare the target of public service messages.Your goal will be to develop a digitalad campaign aroundaclear andspecifichealth behaviour. This promotion mayaddress anyissue that is prevalent in today’s society. Youwill have complete creative freedom to use whatever medium you wish. This can include a promotional flyer, short video (no more than 2mins), website, animated short (no more than2mins), social media marketing campaign (Facebook, email flyer/blast)…….theworld is your oyster!The only caveat is that regardless of whatever product you choose, the content must be based on valid, relevant, and referenced evidence. Make sure all of the facts and statistics you cite in your campaign can be verified and are from a reliable source.The goal of yourcampaign is to educate your audience, convince them in the change in health behaviour, and there must beaclear take home message. Further details will be providedduring classand on CU Learn.
