Guidance:
Your presentation should include a cover title slide
Not more than 14 slides
Please be aware this must be treated like a professional presentation.
Task:
PowerPoint
Select an organisation of your choosing.
This organisation is looking at expanding its strategy, and going into new markets.
As the head of strategy, you are required to present to the board the impact of strategic position on the macro-environment.
As well as recommend if it is a good idea to expand into new markets.
Include the following headings in your presentation:
Background – An overview of the company and its current situation, with reference, to Implementing Strategies.
Analysis – Clarification of the method of analysis i.e. theoretical frameworks, models applied in the analysis. Detailed analysis of the strategy with reference to Implementing Strategies (referencing the theory used – Harvard).
Initial outcomes/findings – identifying gaps, where issues need strengthening, or where procedures are well established, and an opportunity to build and develop.
Proposed strategy – Utilising the Implementing Strategies theory to link your main findings to recommend new or improved strategies to the board.
Implementation strategy – Put forward an implementation plan of how the above strategy might be implemented etc.
Conclusions - Bring in together the main points in your presentation.
References – Harvard style referencing
Appendices
Reflective Statement
To be handed in together with PowerPoint slides as one assignment.
500-word reflective statement on your experience in doing the PowerPoint.
Choose a reflective model of your choice to use for this e.g. Gibbs, Kolb, Driscoll to name just a few.
Students can write in first person.
Grading:
Assignment 1 will contribute 20% towards your final mark. Use the rubric below to see how marks will be allocated.
You can expect feedback within 3 weeks from the date of submission.
Rubric:
Table of tasks
Assessment Criteria
Marks Available
Marks Awarded
1.
Critical analysis of factors involved in strategic position and the micro-environment. Knowledge and Understanding of theories and concepts
5
2.
Evidence of original thinking, creativity and use of credible examples
5
3.
Personal reflective statement, with application of reflective models and evidence of original thinking, creativity and use of credible examples.
5
4.
Accurate use of the author/date Harvard referencing system. This criterion relates to whether you have used the author/date appropriately and accurately, not to whether you have made a good selection of resources
5
Total
20
Master Level Marking Criteria
