Guidance: Develop a questionnaire focusing on the destination’s tourism management and development strategies. Analyze the feedback from the surveys to assess the destination’s strengths and areas for improvement. Summarize the insights in a report, ensuring anonymity and ethical practices.
NOTE: The rubric below is indicative. The grading will be holistic and will not mechanically follow the points mentioned, if any.
Category Criteria
Questionnaire Development
Relevance & Focus
Questionnaire clearly aligns with desired information about the destination’s tourism management and development strategies.
Questionnaire addresses relevant topics, but may lack specificity or target the wrong aspects.
Questionnaire is unfocused, missing key areas of interest or including irrelevant questions.
Question Design & Clarity
Questions are clearly worded, unambiguous, and avoid leading or biased language.
Some questions might be unclear or require rephrasing for improved understanding.
Questions are confusing, poorly worded, or prone to misinterpretation by respondents.
Ethical Considerations & Anonymity
Informed consent obtained, anonymity guaranteed, and data collection adheres to ethical research principles.
Some minor concerns regarding informed consent or anonymization, needing clarification or improvement.
Ethical considerations ignored or poorly addressed, potentially compromising participant rights or data integrity.
Survey Analysis & Report
Data Analysis & Interpretation
Survey results analyzed rigorously, identifying key trends, patterns, and statistically significant findings.
Data analysis is adequate, but may lack depth or fail to clearly interpret underlying trends and insights.
Analysis is superficial or inaccurate, misrepresenting the survey results or drawing unreliable conclusions.
Strengths & Areas for Improvement
Report clearly identifies the destination’s strengths in tourism management and development based on survey feedback.
Strengths are mentioned, but analysis lacks detail or fails to fully connect them to survey data.
Report overlooks or misinterprets the destination’s strengths based on the survey results.
Report presents actionable recommendations for improvement based on identified weaknesses and feedback from respondents.
Recommendations are present, but may lack clarity, feasibility, or connection to specific survey findings.
Recommendations are absent, vague, or fail to address key areas for improvement identified through the survey.
Report Quality & Presentation
Organization & Clarity
Report is well-organized, with logical flow, clear headings, and concise writing style.
Organization is adequate, but minor improvements could enhance clarity and reader comprehension.
Report is confusing or poorly structured, hindering understanding of findings and recommendations.
Data Presentation & Visualization
Report effectively uses relevant charts, graphs, or tables to illustrate key findings and insights from the survey data.
Data visualization is present, but may lack clarity or fail to effectively communicate results.
Data is presented in raw form or through confusing visuals, hindering understanding of the analysis.
Professionalism & Citation
Report is free from grammatical errors, professional in tone, and properly cites relevant sources (including survey methodology).
Minor typos or formatting issues present, but overall professionalism and citation integrity are maintained.
Report contains unprofessional language, errors, or inadequate citation, negatively impacting its credibility.
Bonus Points
Innovation in Questionnaire Design Unique or creative approaches to question format, engagement, or reaching diverse respondent groups.
Statistical Analysis Techniques Advanced statistical methods effectively utilized to analyze complex data patterns or relationships.
Stakeholder Engagement Report incorporates feedback from additional stakeholders (experts, locals) to enrich the analysis and recommendations.
