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Front page: This page should include the following: The University and the Colle

April 13, 2024

Front page: This page should include the following: The University and the College names, course
title, name of all team members, name of the professor, submission date.
Executive summary: One-page summary briefly explaining aim(s) of the project, methodology, key
findings of the project, emerging conclusions and recommendations.
Table of contents: This should show main sections and their page numbers.
Introduction and methodology: This section should introduce the project aims and sub-sections.
Concerning the methodology, you should explain how you collected the data about this company.
The history of the company, its mission, vision, values and goals: In this section, you should
explain the company’s history, mission, vision, values and goals. You should also critique the
company’s history, mission, vision, values and goals.
Analysis of the general environment: In this section, you should clearly present your PESTE
analysis’ findings. In other words, you should be able to explain and evaluate how developments in
the general environment may now and in the future influence the company. In this section, you should
be able to list and discuss main opportunities and threats to this company.
Analysis of the task environment: In this section, you should clearly present Porter’s Industry
Structure analysis findings. In other words, you should be able to explain and evaluate how
developments in the task (industry) environment (competitors, suppliers, buyers-customers,
substitutes and new comers) may impact the company. Overall, in this section, you should be able to
list and discuss main opportunities and threats to this company from the task environment.
Analysis of the internal environment: In this section, you should explain and evaluate the internal
environment of the company. In particular, you should discuss strengths and weaknesses of the
company in terms of operations, marketing, HRM, finance and IT. In this section, you should discuss
main strengths and weaknesses of this company.
The company’s resources, competencies, distinctive competencies, competitive advantage (if
any!), and its sustainability: In this section, you should explain the company’s strategic resources, competencies, and distinctive competencies. Finally, you should be able to identify and discuss
whether the company has any competitive advantage and whether it is sustainable.
10. The company’s overall strategy, its strategic direction, leadership, main problems, and
challenges: In this section, you should explain what the company’s overall generic corporate,
business, and functional strategies (where appropriate) are and explain the company’s overall
strategic direction and leadership. Here you should also discuss and evaluate strategic problems and
challenges that the company currently faces or may face in the future.
11. Conclusions and Recommendations: In this section, you should draw several conclusions from
your project, and based on your conclusions you should provide specific tactical and strategic
recommendations for the company. If you suggest specific recommendations, you should provide
suggestions about potential challenges and barriers when implementing such recommendations.
12. Your learning from this project: This section is more personal. You may explain what you have
learned when preparing this project. Some examples may include your learning about leadership and
strategic management theories and concepts, your learning about applying these theories and
concepts into practice, providing recommendations for strategic change, working in a group, time
management, preparing a business report, and impact of this project on your career plans (if any).
Each member of your team can write about her/his learning separately or all members of your team
can write your learning as a team from this project.
13. References: Please list here all those reports, articles, books, and other material you have used when
preparing this report. You should show your references in the report either using footnotes, endnotes,
or APA style. Let me know if you need help for this.
Your project should be about 3000 to 5000 words 

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