For your signature assignment, you will select a company of choice that has a strong presence on the internet and that, at a minimum, conducts electronic commerce. Obvious examples are Amazon or Google, but there are some less obvious examples as well – such as retailers that have a brick and mortar store as well as an online presence to sell the same products.
The objective of the assignment is to demonstrate how the company you select uses technology to change the customer experience and how customers interact with the technology provided. Your emphasis should be on engagement with the technology and customer. If you choose a company with both a brick and mortar and online component, you should explain how this complements the technology component (such as stores that allow you to scan SKUs in the store to see if it’s available elsewhere, self check-out, ordering through an online app, etc). You will submit an outline in week 9 and final draft in week 13.
Your final submission should be 4-5 pages in length (APA, double spaced 12-point Times New Roman font). Required Sources: Cite a minimum of 2 sources.
**Be sure to read announcements throughout the term for help on crafting outlines and strong essay content**
Major Elements to be Included, but not limited to:
Introduction
Brief Background and History of the Company
Well-developed main body discussing how the company uses technology to change the customer experience.
Why is it important to monitor the customer experience? How can the company use feedback to evolve and expand its technology services?
In researching your chosen company, is there anything you would change in the overall customer experience or design?
Conclusion
Reference Page
