For Week 5 marketing plan submission, complete the following tasks
1. Integrated Marketing Communications (200-300 words)
What is the main message you want to communicate in your integrated marketing communications campaign?
Describe the objective(s) of your promotional campaign (create awareness, stimulate demand, encourage product trial, retain loyal customers).
Which types of media will you use to deliver your message? Will you also use public relations? Why or why not?
2. Final marketing plan
Review the feedback you received on each of the first four parts of the marketing plan assignment. Make corrections, additions and edits as suggested by your instructor.
Assemble each of the edited assignments into one document containing your complete and cumulative marketing plan assignment. This document should include all of the content you included in previous assignments submitted during Weeks 1 – 4.
Add any elements of the marketing plan assignments which you did not complete during the week they were due to the final marketing plan document.
The paper should be typed using double spaced Times New Roman 12 pt. The paper should be written in complete sentences with correct grammar and APA formatting and meet the minimum word counts for each section. All submissions must be made through Canvas.
