For this discussion, let’s have some fun! Select a local, regional or global faith-based non-profit that you have not submitted previously. Visit their website and use online tools to see what marketing tools they are using. Determine the impact that social media, news and marketing have on your selected faith-based non-profits. Summarize the media strategy or strategies that you feel have been most effective. Who is the target audience (clients, donors or is it public awareness)? Follow their social media accounts to see if you notice any patterns? You will complete this assignment using a slide deck or PowerPoint.
Please use the following to help guide your discussion:
Identify the name and location of the agency. Add the agency logo to this page. Please include the website on this page,
In your words provide an overview of the agency and its services.
Share if the agency is local, regional or global. Is the marketing different if it is a regional or global organization?
Include at least three marketing examples in your power-point. Take screenshots and paste into your presentation to support your evaluation of its effectiveness.
In your summary include: The media strategy or strategies that you feel have been most effective. Who is the target audience (clients, donors or is it public awareness)? Are there any patterns in the social media accounts? Include information from Ken Ohlemeyer’s interview to support your findings.
Provide a critical analysis on your findings from the prospective of a donor and/or client.
Your analysis should address, but not be limited to the following ideas Do you feel the overall marketing messages are effective for this organization? What works or could the media content be modified? Do think the logo represents the organization? Is the website a good reflection of the organization? Is it easy to navigate? Do the marketing message appear to be outdated or current? What feedback would you give to this non-profit if you were asked by the company President or a board member?
Final slide, include a summary of your thoughts regarding the interview with Ken Ohlemeyer. Name three takeaways or things you learned from this interview. What impact will this information have in your social work career or how you look at future non-profits?
The Best Social Media Marketing Resources For Nonprofits (nonprofitssource.com)
10 Ways Faith-Based Organizations Build Online Engagement – Wired Impact
Understanding Marketing for Nonprofits: A Complete Guide – Podium
Studio (instructuremedia.com)
Melinda Gates: What nonprofits can learn from Coca-Cola | TED Talk
11 Nonprofit Fundraising Videos to Inspire Your Creative Strategy | Classy
