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Title Field: What is Marketing?
Author Field: Lee
The article is: What is Marketing? By: Deborah Lee
Read this article carefully until you understand what the Marketing Mix is and why it is used as a foundation for modern Marketing.
Write a minimum 2 page paper, not including the cover page or references.
2. Support your work with at least 2 other reliable reference sources.
3. Explain why the 4 Ps are important and how you might apply them to marketing work.
If you read the announcements, you will note that ALL work in this course must be supported by, at least, 2 reliable sources beyond the assigned article.
Case Study (LO-3) (1)
Case Study (LO-3) (1)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomePaper follows the guidelines and covers all of the requirements of the assignment
20 pts
Exceptional – Paper focuses on the topic and does not stray from the central theme. Great insight using strong comparisons and course concepts.
16 pts
Achieving – Mostly on topic Some minor variance of theme. Good comparisons of style. Uses course concepts well.
14 pts
Progressing – Does not fully support the topic. A few vague comparison were made; mostly on leader and not the other. Little insight Into couse concepts.
10 pts
Developing – MIsses the point completely. No camparisions were made and no substance. Relied on just restating the question.
20 pts
This criterion is linked to a Learning OutcomeTopic supports the required amount of reliable research using proper APA format
20 pts
Exceptional – Exceeds the minimum number of research sources. All sources are highly reliable, include some Peer Review articles. APA is excellent
16 pts
Achieving – Meets the minimum number of sources all of which are reliable and credible. APA is mostly good.
14 pts
Progressing – Does not include the required number of reliable sources or the sources used are not deemed to be acceptable. APA needs improvement.
10 pts
Developing – Little or no research or none of the sources used are of acceptable quality. Poor APA or none at all.
20 pts
This criterion is linked to a Learning OutcomePaper ties in course concepts. Uses information presented in class and/or in the textbook.
20 pts
Exceptional – Uses at least 3 course concepts which are clearly identifiably as being part of the curriculum
16 pts
Achieving – Uses at least 2 course concepts which are clearly identifiably as being part of the curcullum
14 pts
Progressing – Uses at least 1 course concept which are clearly identifably as being part of the curriculum.
10 pts
Developing – Course concepts are not exhibited in the paper,
20 pts
This criterion is linked to a Learning OutcomeStudent identifies the real problem in the case and proposes solutions to solve the problem.
20 pts
Exceptional – Identifies a major issue and at least one minor issue. Proposes workable solutions for both.
16 pts
Achieving – Identifies a major issue and suggests a solution.
14 pts
Progressing – Eludes to the major issue but does not clearly identify it. Proposes no solution.
10 pts
Developing – Does not identily the major issue.
20 pts
This criterion is linked to a Learning OutcomeWriting quality
20 pts
Exceptional – Very well written and well organized . Identifies and emphasizes all important points. No spelling or grammar errors.
16 pts
Achieving – Well written and somewhat organized. Most of the important points are addressed. No spelling or grammar errors.
14 pts
Progressing – Weak organization. Some spelling and/or grammar errors. Missed some important points.
10 pts
Developing – Poorly written and poorly organized. Many spelling and grammar errors.
20 pts
This criterion is linked to a Learning OutcomeLO-3 Analyze and select appropriate marketing mix strategies
Analyze and select the appropriate product brand and marketing mix strategies.
threshold: 8.0 pts
10 pts
Exceptional
8 pts
Achieving
7 pts
Progressing
5 pts
Developing
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Total Points: 100
