Final reminder about Week 10: Assignment 3: 1-Page Marketing Plan: Part 3- Customers & Video
Instructions For the third assignment, you will use the provided template to complete the next three boxes or the After phase of the 1- page marketing plan, addressing what happens once your prospects have been converted to customers. Again, you will then list your Top 5 Action steps to move your plan forward. After that, you will submit the entire marketing plan along with a 3-5 minute video. In the video, you will discuss your marketing plan and the activities associated with it. See the sample1- page marketing plans to provide examples of the type of information that you can put into this third section.
In the first box, you will address how you’ll Deliver a World Class Experience. In this area, you will simply outline the methods you will use to deliver an amazing experience to your customers (building community, presentation, service, etc.).
In the second box, you will address how you will Increase Customer Lifetime Value. What plans will you utilize to retain your customers and make them purchase more?
In the third box, you will address how you will Orchestrate and Stimulate Referrals. What methods will you utilize to get more referrals for your business (through your current customers or strategic partnerships)
Then, you will list the Top Five Action Steps. Here you will simply list your top 5 steps for delivering a world class experience, increasing customer lifetime value and stimulating referrals. What actions will you take to make these things happen and to put your plan into motion?
1. Step 1
2. Step 2
3. Step 3
4. Step 4
5. Step 5
Lastly, you will combine all 9 boxes in the provides template and submit your entire 1- Page Marketing Plan along with your video (details below)
VIDEO You will submit this entire 1- Page Marketing Plan template along with a 3-minute video explaining the plan and your marketing strategy moving forward. Both items (the template and the video) should be uploaded to Blackboard by Sunday midnight of Week 10. If you run into any issues with uploading it to Blackboard, upload the video to YouTube and then copy and paste the link under the assignment submission area. Both items should be uploaded to Blackboard by Sunday midnight of Week 10. Good luck and let your professor know if you have any questions!
Formatting Requirements for this assignment are as follows:
• Complete the provided template in Microsoft Word and upload it to Blackboard
• Your video should be no more than 5 minutes in length
• Upload both items to the Assignment area in Blackboard
I will do video of course because he has to be me. Please base my assignment on an insurance company
