Final Project Outline
Home Depot is the company being used
Your strategic plan must be future-oriented and must include the following:
APA Headings must be used with the headings identified from the Executive Summary (on its own page) through Recommended Marketing Positions (review the APA Style ElementsLinks to an external site. page for more information),
followed by a Conclusion, and
finishing on a separate page with your References list.
Executive Summary
An executive summary provides:
An overview of the main points of your report. Please review the UAGC Writing Center section on Writing an Executive SummaryLinks to an external site..
Company History: Describe the company’s history. Include the 4Ps (Product, Price, Place, and Promotion).
Mission Statement: Examine the company’s mission statement and assess its effect on the organization’s activities.
Situational Analysis
Current Situation: Explain the organization’s current situation (industry, market, and general environment analysis).
SWOT Analysis: Assess the chosen company’s SWOT analysis (strengths, weaknesses, opportunities, and threats), highlighting opportunities for change and addressing contingencies. Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan.
Environmental Scan and Porter’s 5 Forces: Summarize the results of your Environmental Scan and Porter’s 5 Forces. Evaluate the degree to which the results aid in conceptualizing the company’s competitive position in its marketplace.
International Performance: Assess the company’s international performance considering cultural barriers, monetary exchange rates, and political instability.
Operational Planning
Financial Performance: Assess the financial performance and condition of the organization.
Operational Budget and Assessment: Research and assess the company’s operational budget. Assess the performance in terms of key performance indicators. In your analysis, be sure to include relevant profitability ratios. Profitability ratios fall into two categories (a) margin ratios and (b) return ratios. Margin ratios give insight into a company’s ability to turn sales into profit. Return ratios offer several ways to examine how well a company generates a return for its shareholders.
For your focus company, please compute the following financial ratios. Be sure to
Derive the financial figures from the latest annual report or Form 10-K.
Include an APA citation with the page number(s) for the source used.
Provide the equation for the ratio you are calculating.
Show your work.
Ratios
Working Capital Ratio: current assets are divided by current liabilities to establish a company’s ability to meet its current financial obligations.
Price-Earnings (P/E) Ratio: divide the current stock price by earnings per share (EPS) to determine the price investors pay for $1 of a company’s profit.
Return on Assets (ROA): divide net income by total assets to discover the percentage of profit a company earns with the resources it has at its disposal.
Return on Equity (ROE): divide net income by shareholders’ equity to understand how efficiently the company’s management uses the investor’s capital (Liberto, 2021).
Based on the data, evaluate the overall current financial condition of the company.
Assess how your Operational Budget analysis affects your three-year strategic plan.
Recommend an organizational structure regarding the organizational design (Abraham, 2012, section 2.6).
Assess the effect of the strategic plan on the organizational culture.
Strategic Goals: Core Strategies and Tactics
Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you recommend and prioritizing them according to ease of achievement and time to completion.
Prioritized Core Strategies: Prioritize the core strategies, estimating the ease of achievement and time to completion.
Recommended Organizational Structure: Recommend an organizational structure assessing the effect of the strategic plan on organizational culture.
Recommended Marketing Positions: Recommend marketing positions and opportunities for growth in your strategic plan.
Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility (CSR).
Explain your plan to measure the success of your strategic plan.
The Strategic Plan final project
must be ten to twelve double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:
title of project in bold font
Space should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice. Review the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.
Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least five scholarly/ peer-reviewed and/or credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, review Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process, and provides some library search tips.
must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. Review the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.
