Final Project: Organizational Communication Case Study
Objective: For your final project, conduct a detailed analysis of the organizational communication practices within a chosen organization. Organizational communication includes all internal and external communication processes that occur in a business setting, encompassing everything from emails and memos to public relations and social media strategies.
Selection of Organization: You may select any organization for your case study. This can be as diverse as a local non-profit, a tech startup, or even a family-owned restaurant. Here are some examples to consider:
A non-profit organization known for its impactful social media campaigns.
A small local business where workplace communication is notably effective.
A large corporation renowned for its internal communication strategies.
Research Requirements: Your analysis should be backed by credible sources. Ideal sources include academic journals, reputable news articles, company publications, and firsthand interviews with employees or management. Ensure your research delves into how the organization’s communication strategies align with its goals and operations.
Focus of the Analysis: Due to the limited length of the paper, focus on one or two specific aspects of communication. Examples of focus areas include:
Social media interactions and campaigns.
Internal communications and employee relations.
Crisis communication during organizational challenges.
Structure of the Case Study Report: Your report should be structured as follows and include these key components:
Introduction: Briefly introduce the organization and the scope of your analysis.
Organization Description: Describe the organization’s goals, size, number of employees, and other relevant details.
Communication Practice Description: Detail the specific communication practices you are analyzing.
Analysis: Critically analyze how these practices impact the organization’s effectiveness and employee morale.
Wider Application: Discuss how the communication practices you’ve analyzed could be applied or adapted in other organizational contexts.
