Please make sure the assignment is Outstanding discussion that includes complete points and appropriate examples.
QUESTION 1
Market Research or Business Research is a dynamic and unique form of research in the academic world. This form of research requires a comprehensive research methodology in order provide results that are meaningful for users and readers.
a. Suggest a suitable title for a market research or business research that you may be interested
b. Explain why you want to carry this research
c. Explain the objectives of this research
d. Discuss the significant of this research
e. Explain the scope of your research
f. Discuss the potential problem that you may face when doing this research
QUESTION 2
With reference to question 1, answer the following
Required:
a. Discuss the importance of segmentation in market research or business research
b. Suggest how the market can be segmented
c. What will be the sampling techniques that will be applied in this survey, justify your selection
d. How the data to be collected for this research
e. Suggest with the help of descriiptive statistics and examples, how the researcher can determine the trend in the population
f. Suggest suitable univariate data analysis that can be used to help the researcher to make effective decision
g. Suggest suitable multi-variate data analysis that can be used to help the researchers to make effective decision
h. Suggest a suitable data analysis software that can assist you in data analysis, justify your selection
Your work must be produced using MS Word or similar.
1. Font: Times New Roman 12
2. Spacing: One and a half (1.5)
3. Number of words: 3,500 to 4,000 words (approximately)
4. Numbering of page: bottom, center.
Your report must include a minimum of 10 references from a range of sources. Please note all the 10 must be journal references. Referencing: All work should be referenced using the Harvard Referencing as required by the university.
