In prior activities, we have reviewed the types of events that are part of the MICE industry (Meetings, Incentives, Conventions, Exhibitions) and also reviewed benchmarks in how much an attendee may spend in hosting an event. In this summative assignment, you will identify an upcoming event that you are interested in attending and calculate the cost for attending the event. Refer to the PowerPoint and or stats to understand categories of expenses and then search for the cost of each line item.
Related Learning Objective(s)
Explain the economic impact MICE events to sectors of the hospitality ecosystem ($$spend)
Tasks
In this assignment you are asked to research online an event of interest to you. You are encouraged to select a event of interest to you as assignments moving forward will often ask you to benchmark processes or expenses involved in attending it.
Preparation Steps
Search online for an event of interest. Locate the event page of the hosting organization. Note the URL or web address. This should not be the event listing from the event venue.
Review the event page that details the scope of the event, dates, and the costs to register. This may also include the “event hotel” which may have special rates for attendees.
Based on event dates and location, calculate and or estimate the costs to attend considering/including at least 5 categories of expenses. Refer to the PPT again on popular expense categories (e.g. travel, lodging, etc). For example, if you are in Seattle and want to attend an event in LA, how much does airfare cost for the days you will attend the event?
In a short essay assignment
List the name of event with dates of the event at the top of your submission
List the Url or web address of the event where attendees may register
List the category and estimated expense for each based on your research (At least 5)
List the total expenses estimated to attend
Rubric
MICE event attendee cost
MICE event attendee cost
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeEvent name and dates
1 pts
Full Marks
Listed the event name and dates at the top of the submission.
0 pts
No Marks
Did not list either the event name and/or dates at the top of the submission
1 pts
This criterion is linked to a Learning OutcomeURL address of event organizer page
1 pts
Full Marks
Listed the Url or web address of the event organizer page. This page should describe the event context and be where an attendee can register.
0 pts
No Marks
Did not submit a URL address or provided a web address of the listing of the event from the venue hosting the event
1 pts
This criterion is linked to a Learning OutcomeIdentification of 5 expense line items
3 pts
Full Marks
Identified 5 expense categories for attending an event along with their estimate of costs from research.
1 pts
Supported
Identified less than five categories of cost to attend the event.
0 pts
No Marks
Did not identify any category of expense and or estimated cost from their research
3 pts
This criterion is linked to a Learning OutcomeDestination choice
Application of themes in destination choice
1 pts
Exemplary
Totaled estimated cost to attend
0 pts
No Marks
Total estimated costs not summed or referenced in submission
1 pts
Total Points: 6
