EXECUTIVE SUMMARY
• Identify the town and state where your property will be located and provide a brief overview.
• Identify the name of your operation.
• Briefly describe the type of property it will be.
• Briefly describe the service level of the property.
• Mission and vision statements.
INTRODUCTION
• Describe in detail why the location was chosen.
• Describe the demographics of town.
• Describe your target demographic.
• Describe why green operations in a hotel are important.
TYPE OF PROPERTY
• Identify the type of property that you will be.
• Provide graphic examples of operating (just Google some high-quality images):
• Furnishings you will use.
• Fixtures in guest rooms.
• Overall design aspiration.
• Describe your start-up costs and your projected ADR.
• Outline your employee reporting pyramid, or chain-of-command.
GREEN OPERATIONS
• Address each of the eleven minimum guidelines for green operations as outlined in the
• PDF “Greening the Hospitality Industry”.
• Describe the footprint of the property.
• Explain how you will support environmental programs for the community.
• Describe the guest experience and the impact green operations will have, if any.
CONCLUSION
• Describe why this property is needed.
• Explain why you will be successful.
HRTM 305
HOTEL AND CLUB MANAGEMENT
HOTEL DESIGN PROJECT
DUE APRIL 28, 2024.
FORMATTING CRITERIA:
• Between 1500 – 2000 words.
• Saved and uploaded to as a .doc.
• 1” margins, 12-point font, Times New Roman or Calibri font style only, double spaced
• Cover page with name of property, date, name centered on the page
• Follows general APA writing style
ORGANIZATION (50 points)
• Grammar/Spelling (20 points)
• Appropriate font size and style (10 points)
• Paper is clearly organized (10 points)
• Meets word count (Automatic failure if not met)
• Paper is double spaced (10 points)
INCLUDES ALL COMPONENTS (220 points)
• Executive Summary (40 points)
• Introduction (40 points)
• Type of Property (50 points)
• Green Operations (50 points)
• Conclusion (40 points)
AH&LA COMPLIANCE (150 points)
• Addresses each of the eleven guidelines for going green
PENALTY FOR USE OF PERSONAL PRONOUNS
You will automatically LOSE 200 Points from your final grade of the paper if any personal pronouns are used. Below is a
table of common personal pronouns.
