Each question has equal weight in terms of the final mark.
1. What growth option have you selected and why?
This part of the assessment should emerge from the exercise and discussions in Unit 1 and 2. Naturally, the description of the selected option will have evolved since these units. You will need to succinctly articulate answers to the following:
What options were you selecting between? This does not have to be an exhaustive list. Rather, this should focus on the most promising alternatives.
How were these options influenced by the value curves exercise conducted in Unit 1? This exercise could confirm beliefs already held or open up new opportunities, either way what was learned through this exercise?
What were (are) the key differences between these options, specifically, focus on articulating the key tension that you faced when making the selection decision?
2. Using the Markides framework, describe the future state of your venture’s strategy and how the growth option has affected the key dimensions of strategy.
This should emerge from the exercises conducted in Unit 2 and 3. Specifically, in Unit 2 your outline of how the selected growth option would affect the strategy of your venture and in Unit
3 your outline of how this growth option would impact your business model. Again, your plans will have evolved since the time you conducted these exercises. Please provide an updated (and more concise) discussion that addresses the following:
Which elements of the Markides framework are most impacted (i.e., the What, the Who, the Why, the How, or while less likely, perhaps, the What if) through the implementation of the specific growth option? To be clear, this does not require that the statements changed between the exercise conducted in the residential and the exercise conducted in Unit 2. Rather, the growth option could be aimed at strengthening a specific aspect, or even delivering on a strategic imperative that you currently feel is not being met.How does the selected growth option impact your business model? For example, are their new partners that need to be involved, and if so, how are you addressing this?
3. What impact will the growth option have on the operational aspects of your business?
To address this question it will be useful to refer to a current state and future state process map of your business operations, which should be provided in an exhibit appended to the main body of the assignment. Again, this should all emerge from the exercises completed in Unit 3 and Unit
4. Based on these exercises, please provide concisely revised answers to the following?
In what ways does the growth option simplify or add complexity to specific aspects of your business processes?Are there any new capabilities required to implement the growth option?
What portion of the delivery process (end-to-end) faces the most uncertainty or the greatest risk of a bottleneck?
4. Following on the prior question, what are the key operational risks and what plans do you have in place to address them?
As in prior questions, this question should largely be based on your answers to the exercises conducted in Unit 4.
Prioritise the risks you face in the implementation of your growth option.
For each of the top 2-3 risks identified:
What potential impact could this event have and how likely is it to occur?
How would it impact the strategic position of your venture, i.e., how would such an occurrence change the what, who, why, or how of your strategy?
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