“Email marketing vs. Social media marketing. Winner is…?”
Some sources (2021 vs. 2014) insist that email marketing is more effective than social media marketing.
Do you agree with this idea? If so, why? If not, why? Present your rationale based on facts.
Business.com: Email Marketing Best Practices and Predictions for 2021
Digital Trends: “Email is 40 times more effective for marketers than Facebook and Twitter, survey says”
Think about:
– pros vs. cons of email marketing
– pros vs. cons of social media marketing
– what should social media marketers do considering them?