PART 1
In a famous article entitled “The Globalization of Markets,” Harvard marketing professor Theodore Levitt argued that world markets were becoming increasing similar and that it was no longer necessary to market to national or regional markets.
Do you agree with Professor Levitt? Why or why not? Use two examples of global companies that sell in various markets around the world to defend your answer. (Hint: Use Google to find national or regional websites for companies such as Ford’s U.S. site vs. their U.K site. This will permit you to compare products and promotions.)
PART 2
Search news articles and other credible sources that discuss the European debt crisis and the potential for the U.K. and Greece to leave the EU or at least reject the Euro (Note: The U.K. never adopted the Euro).
Navigate to the threaded discussion and answer the following questions:
What are the major reasons for these nations to question their participation in the EU? Are they political or economic considerations?
In your opinion, given this sentiment, what are the long-term prospects for the EU? Defend your position with appropriately cited material.
