Dissertation
Schema
All
word counts assume an overall maximum of 12,500 words and are indicative only.
Part
One: Introduction and Literature Review (4150 words)
Abstract:
80 words
Introduction:
400 to 700 words – sets the scene and defines the aims (5% mark)
What are you studying and why?
*Relevance of problem
*company background
*Aims and objectives
*Structure of document
Literature
Review: 3500 to 3750 words, 55+ sources of which about 20-30 should
recognisably have come from the MBA module content
Part
Two: Methodology and Results (4150 words)
Methodology:
1250 to 1650 words – must contain: research question, experimental hypothesis,
null hypothesis, discussion of research design alternatives (survey –
quantitative; interviews – qualitative; desk-based – case study), selection of
mixed methodology of two of these, decision on design (25% mark)
Results:
2500 to 2900 words – presentation of the evidence as gathered without comment (35% mark)
Part
Three: Discussion, Conclusion and Recommendations (4200)
Discussion:
(can be referred to as ‘Analysis’ or ‘Analysis and Discussion’) 2500 to 2900
words – a summation of the meanings of the collated evidence from the Results (20% mark)
Conclusion:
850 words – Does the Analysis and/or Discussion uphold the null hypothesis? Can
you accept your experimental hypothesis? What have you learn
t from this?
Recommendations:
450 to 850 words – What will you do now? What should be done in the future?
What should be changed? ( 5% mark
Bibliography
Appendices:
Does not count to the marks but does prove you have the evidence. To get marks
for content that appears in Appendices it must also appear in summarised form
in your Results and be treated appropriately in the Analysis and/or Discussion
