This will be a case study on a real organization’s current digital marketing practice. The case study should be for an organization that can potentially use your study results to improve its marketing activities. You are encouraged to share your analysis with the organization you choose. For this reason, you should not use organizations like Amazon.com or Walmart.
You are also advised not to choose the organization you are working for or have worked for if you are/were involved in their marketing activities. However, you are free to discuss your organization if you are not responsible for its marketing activities.
Take a look at the digital marketing efforts of the selected organization and analyze at least 3 areas. The three areas should be from the topics covered in this semester. Examples include onsite SEO, landing pages, website design, offsite SEO, paid search marketing, online advertising (banner), social media marketing, and email marketing. Based on your analysis, write up some recommendations for improvement.
Write your paper based on this outline:
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The organization and its background
Digital marketing area 1 (specify what area — see the list above): what is being done, your recommendations for improvement
Digital marketing area 2 (specify what area — see the list above): what is being done, your recommendations for improvement
Digital marketing area 3 (specify what area — see the list above): what is being done, your recommendations for improvement
Conclusion
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Make sure to give each section an appropriate heading. Single spaced. I have no page requirement but it is highly unlikely to have a good analysis report in under 2 pages.
