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Describe two major ways in which a company can grow.

December 27, 2022
Management
Christopher R. Teeple

Case study: Growing a Company by International Acquisition
1. Describe two major ways in which a company can grow. Give examples to illustrate the two ways of growing.
2. Businesses grow when they have the resources to expand, and opportunities exist for growth.
o Explain how the acquisition of Berendsen provided such a good opportunity for the Davis Service Group.
o What aspects of European Union markets encouraged horizontal growth of the Davis Service Group?
o What aspects of European Union markets encouraged organic growth as opposed to inorganic growth?
3. If the company were to expand into new areas of the globe, where would you recommend and why? What factors might encourage or discourage this choice?

Instructions
• Write a 4-page, double-spaced, essay covering the four questions above.
• Use your own words – do not copy and paste from any website.
• Ensure to include at least three recommended reading assignments in the paper.
• Include a list of any outside sources used in APA format.
• In text citation must be accompanied with page number

Reading Assignment
Cote, C. (2020, November 24). 5 common challenges of international business you should consider. Harvard Business School Online. https://online.hbs.edu/blog/post/challenges-of-international-business
Malamud, V. & Rotenberg, Y. (2015a, Feb 24). Ethical considerations. Open Textbooks for Hong Kong. https://www.opentextbooks.org.hk/ditatopic/7215
Malamud, V. & Rotenberg, Y. (2015b, Feb 24). Global finance: Initial considerations. Open Textbooks for Hong Kong. https://www.opentextbooks.org.hk/ditatopic/7232
Malamud, V. & Rotenberg, Y. (2016, May 11). Growth strategies for start-ups. Open Textbooks for Hong Kong. https://www.opentextbooks.org.hk/ditatopic/7258
Malamud, V. & Rotenberg, Y. (2015c, Feb 24). The political and legal risk in international business. Open Textbooks for Hong Kong. https://www.opentextbooks.org.hk/ditatopic/7216
Additional Resource
• Global Strategic Choices (OER) available at https://saylordotorg.github.io/text_international-business/s12-01-global-strategic-choices.html
Video Resource
UNC Kenan-Flagler Business School. (2017, November 20). Global brands vs. local brands [Video]. YouTube.
https://youtu.be/r1pi9i3dD5w

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