Minor Project (Individual)Instructions: This project requires you to apply the concepts and methods learned so far in the course. This is an individual project.You are to write a research paper in accordance with APA standards that should be over 1,500 words allowing at least 750 words per Milestone.You are required to read the below stated peer reviewed journal article and post a minimum of two (2) scholarly peer reviewed source references and citations pertaining to the respective questions of each Milestone. Moreover, you are to cite an entire Bible scripture verse appropriate to each Milestone.Your “Word Document” should include the following:
- Title page with a “Running head:” page number (top right), your name, course, date, and a title.
- Use double space, Times New Roman, and 12pt font.
- Provide a short introduction stating your position and argument.
- Support your position.
- When all is done, give a brief conclusion.
- Upon citing works, add a separate reference page.
These APA additions are NOT a part of the word count for the paper. MILESTONE ONE – The Promotion of and Consumption of Fantasy SportsYou are required to read the following Peer Reviewed Journal Article: The Promotion of and Consumption of Fantasy Sports.pdf The Promotion of and Consumption of Fantasy Sports.pdf – Alternative Formats Moreover, read Shank Sports Marketing A Strategic Perspective pages 320-326*Deliverables: Using the above stated article, textbook and other sources; respond to the following:
- Describe the history of fantasy sports.
- Why are fantasy sports promoted? Follow the money.
- What are the psychological and sociological needs met by fantasy sports? Explain.
- Who fits the profile of a fantasy sport participant? Describe.
- How does fantasy sport participation affect fan loyalty? Detail.
- What effect does social/mass media have on fantasy sports presently and will have in the future? Explain.
MILESTONE TWO – Sports Branding and SponsorshipYou are required to read the following Peer Reviewed Journal Article: Branding and Sports Marketing.pdf Branding and Sports Marketing.pdf – Alternative Formats Moreover, read Shank Sports Marketing A Strategic Perspective pages 272-284 and pages 441-450, 465-466 & 488-489.Deliverables: Using the above stated article, textbook and other sources; respond to the following:BRANDING:
- Define branding and discuss the guidelines for choosing an effective brand name.
- Discuss the branding process:
- Brand awareness
- Brand image
- Brand equity
- Brand loyalty
SPONSORSHIP:
- Why are sports sponsorships growing in importance? Explain.
- Detail the factors of a sponsorship program.
- What are major sponsorship objectives? Explain.
- What are the various costs of sponsorships? Give examples.
- Evaluate the effectiveness of sponsorship programs.
Each individual will submit their paper to the Professor via the Assignment Manager link. Please note the following Rubric/Grading Guidelines for the Minor Project:There are certain expectations that transcend the grading of the Minor Project in this class. You are to follow the APA Writing Style & Formatting Guidelines, include the requisite number of peer reviewed journal article references/citations and integrate a Bible scripture quote.The Minor Project is somewhat subjective; therefore, a grade reduction usually results from the lacking one or more of the following:Did not include a separate Title Page = minus 3 pointsDid not include a separate Reference Page = minus 3 pointsDid not include the required peer reviewed journal article citation for a respective peer reviewed journal article = minus 3 points eachDid not include a quoted and APA cited Bible Scripture (complete verse) = minus 10 points If your paper is marked down, then assess same with the above stated rubric to ascertain the reason.
