Watch the video of the interview with Minnesota Senator Jason Isaacson. Based on this video, what policy needs do you have for your campaign.
Topic: Promoting vaccinations among children
Target Audience:
Target Audience: Primary: Vaccine-hesitant parents 1. Parents with children ages 0-5, who have concerns about the safety of vaccines, but are not adamantly, decided against vaccinating their child Secondary: Core influencers of vaccine-hesitant parents 1. Parents who vaccinated their children 2. Healthcare Providers 3. Pediatricians 4. Media 5. Policymakers.
Part 2
Describe how you might use A/B Testing in your project communications plan
Topic: Promoting vaccinations among children
Target Audience:
Target Audience: Primary: Vaccine-hesitant parents 1. Parents with children ages 0-5, who have concerns about the safety of vaccines, but are not adamantly, decided against vaccinating their child Secondary: Core influencers of vaccine-hesitant parents 1. Parents who vaccinated their children 2. Healthcare Providers 3. Pediatricians 4. Media 5. Policymakers.