HOMEWORK
Assignment Instructions
M7 Assignment
Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.
Question A: Compare and contrast mobile marketing with online marketing.
Question B: How is social media used to help facilitate the consumer decision process? What are the three most popular social media sites?
Length/Formatting Instructions
Length 4 pages, double spaced
Font 12 point, Calibri Font, no more than 1″ margins
Program/File Type Submit in Word
Attachments Should be pasted into the Word document if possible.
Referencing system APA referencing system is necessary in assignments, especially material copied from the Internet.
For examples of correct citations, visit the following links:
http://owl.english.purdue.edu/owl/resource/560/01/
File Name
M7 Assignment Grading Rubric
Your work will be evaluated on the following criteria:
Criteria Exemplary Satisfactory Unsatisfactory Poor
Compare and contrast mobile marketing with online marketing. (30 points) 30 points
Student provides a clear, logical comparison of mobile marketing with online marketing. 20 points
Student provides a mostly clear, logical comparison of mobile marketing with online marketing. 15 points
Student provides a weak or unclear comparison of mobile marketing with online marketing. 10 points
Student provides a poor comparison of mobile marketing with online marketing.
Describe how social media is used to help facilitate the consumer decision process. (30 points) 30 points
Student provides a concise description of how social media is used to help facilitate the consumer decision process. 20 points
Student provides a mostly concise description of how social media is used to help facilitate the consumer decision process. 15 points
Student provides a weak or unclear description of how social media is used to help facilitate the consumer decision process. 10 points
Student provides a poor description of how social media is used to help facilitate the consumer decision process.
List the three most popular sites. (20 Points) 20 points
Student provides a clear list of the three most popular sites. 15 points
Student provides a mostly clear list of the three most popular sites. 10 points
Student provides a weak list of the three most popular sites. 5 points
Student provides a poor list of the three most popular sites.
Writing Style – Organization, Transitions, Tone (5 Points) 5 points
The assignment is written with excellent organization, thoughtful transitions, and the appropriate tone. 4 points
This writing assignment is adequately organized, but has some errors in the transitions or the tone. 2 points
This writing assignment is poorly organized, or it contains ineffective transitions and/or inappropriate tone. 0 points
This writing assignment displays little to no organization or transitions, and/or does not use the appropriate tone.
APA Format – Margins, Font, Spacing, Headings and Cover Page (5 Points) 5 points
The margins, font, spacing, headings, and cover page are all formatted properly. 4 points
There are 1-2 errors in the formatting of the margins, font, spacing, headings, or cover page. 2 points
There are 3-4 errors in the formatting of the margins, font, spacing, headings, or cover page. 0 points
There are more than 4 errors in the formatting of the margins, font, spacing, headings, or cover page.
APA Format – Citations and References (10 Points) 10 points
All sources used for quotes and facts are credible and cited, and the references and in-text citations are all properly formatted. Each reference has an in-text citation and in-text citation has a reference. 8 points
All sources used for quotes and facts are credible and cited, but slight errors are present in the format of the in-text citations or references. Or there may be one in-text citation or reference missing. 5 points
Some sources used for quotes and facts are either not credible or there are significant errors in the in-text citations and/or references. Or there are multiple missing in-text citations or references. 2 points
The sources used for quotes and facts are not credible and/or not cited. The in-text citations and/or references are not present.
