Describe a situation in which you or someone you know failed at audience analysis. This can be a professional or personal situation. Describe what the speaker could have done to alter their persuasive approach to better suit the audience. How could they (or you) have applied logos, ethos, and pathos or Duarte (2012) to their audience before persuasion?
https://www.mindtools.com/pages/article/newTMC_05.htm
https://www.mindtools.com/pages/article/value-net-model.htm
https://www.mindtools.com/pages/article/value-net-model.htm
Youtube Video: How great leaders inspire action | Simon Sinek (The first six minutes))