Coursework 2 Assignment Brief Assignment Title: Board Paper: Submission Date and Time: Week 13 Thursday 19/04/2021 at 5pm. Expected Return of Feedback and Marked Work: 14 days from submission Assignment Weighting: 100% Word Count: 4000 words View guidance on word limits for written assignments here Learning Outcomes Assessed by this Assignment: 1. Demonstrate a critical awareness of the complex nature of international trade, its main actors, the legal frameworks and institutions and their major issues; 2. Critically analyse and evaluate the trade exchanges at both quantitative and qualitative level; 3. Demonstrate detailed knowledge of the main trade, investment and promotion tools; 4. Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues; Assignment Guidelines: Using key topics from this module, develop an export strategy for an exporter in a developing country of your choice for entry into the European market. Please choose a specific country in Europe that the product or products will be exported to. Also ensure that this firm is not already exporting this product(s) to that European country. Required: Write a Board Paper asking the board of directors of the chosen exporter to adopt and implement your proposed export strategy. Your Board Paper should include an analysis of the proposed strategy taking into account the following issues: · International trade theory: Why and how firms engage in international trade · Approaches used by firms to adhere/avoid/bypass instruments of trade protection or to benefit from trade promotion and investment tools (at national, regional and global levels) · Types of export-related strategies · Accessing market opportunities: entry strategy, cross-border collaboration and risk analysis · Logistics, modes of transport and information technology · Incorporating ethical issues in strategic decision-making Your analysis and recommendations should also consider the benefits and potential barriers to successful implementation of the future strategy. This should be followed by a step by step implementation plan. Report format: Word processed; Times New Roman or Arial or Calibri; 12 point font with 1.5 line spacing. All pages numbered. The main body of the text must be a maximum of 4000 words (can exceed by 10%) If any student exceeds the word limit by more than 10% (i.e. exceeding 4400 words) marks will be reduced by 10%. The assignment should be submitted as word document and not in PDF version. Appendices can be used to illustrate your analysis. The marks are allocated based on the rubric available. The assignment should include in-text citations and it should be supported with a full list of references at the end of the assignment. Students are expected to use the CU Harvard Referencing Style.
