The Unit 1 Assignment is based on the competitive and macro environmental factors that impact a business, as explained in Chapter 3. As a reminder, competitive environmental factors include the rivals, new competitors, customers, substitute services, and suppliers. Macroenvironmental factors include laws and regulations, the economy, technology, demographics, and social values.
For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.
Visit the “Hoover’s Company Records” guide accessible in the library. This guide provides an overview of various public companies in terms of both internal and external factors.
Choose one of the companies profiled by Hoovers. It is best to choose a company with which you are already familiar.
Read the guide for your chosen company, paying attention to note factors that relate to the environmental factors as described in Chapter 3 of the text.
Using this document and your own experience and knowledge of the company, prepare a paper that describes each of the competitive and macro environmental factors forming your chosen company’s overall business environment.
Assignment Checklist:
Define which factors comprise a business’s competitive environment and macroenvironment.
Using research and your own knowledge, provide one example of how each of the ten competitive and macroenvironmental factors impacts your chosen company.
Your submission should include a title page, introduction, main body, conclusion, and reference list. For assistance writing a paper or formatting a reference list in APA format, please see the “Citation and Plagiarism Resources” link under “Academic Tools.”
The paper should include an introduction and conclusion and be at least two double-spaced pages in length, using size 12 point font.
