Create a short abstract of the submission.
Then give a brief overview of the case in a paragraph.
Follow the above with answering the questions below in an essay format:
1. What is the role of the strategic planning managers in product development?
2. What were the goals of the company on the project?
3. Where did the failures start within the project?
4. How should strategy managers align themselves with company goals?
5. What project issues and challenges do you see in the case?
6. How would you go about formulating, implementing and evaluating the success of your project plan by using strategic management principles?
7. What role did corporate and organizational culture play a part in this case? What other barriers do you see for the success of the product?
8. Investigate other companies that may be or have planned to change their products that had a good run in the market,
Answer each question by using at least two strategic concepts from the first 5 chapters, using the details from the case, and using at least two other examples from different industries. Use additional examples, and resources to establish your strategy for the development of the product.
The submission should be about 1000-1500 words and use APA formatting. All submissions must be in word format and follow APA guidelines. Show at least 4-5 different research links within the submission. Show data where possible. Do not plagiarize and do not use any AI generative tools to make your assignment. If flagged, you will have to rework the assignment and.or will get zero in the submission.
