Create a presentation that represents strategic communication best practices via mass media formats (traditional/new media). Make use of your Module Eight preplan as a guide.
Submit your assignment here. Review the Final Project Two Guidelines and Rubric before submitting to make sure you have included all the required elements.
Overview
As a communications professional, you will be required to establish a variety of communication responses to real-world scenarios. The ability to align specific communication responses with preferred mass media formats will ensure that you are able to respond to an array of situations within different workplace environments.
In Final Project One, you built a portfolio of strategic written, verbal, and visual mass media communication responses to real-world challenges in a variety of employment realms. In your portfolio, you demonstrated your ability to be innovative and creative with your approach to formulating responses. Your comprehensive portfolio positions you as a knowledgeable communication professional and validates your brand identity.
In Final Project Two, you will create a presentation that represents strategic communication best practices through mass media formats (traditional and new media). The presentation will allow you to reflect on the formulation of your professional brand identity illustrated in your Final Project One portfolio. As you create your presentation, reflect on your mission statement direction (created in the Communication, Media, and Society course). Also, reflect on your chosen path for future career goal attainment. Your presentation should communicate the strategic best practices you will use to achieve your goals and career position and brand yourself as a knowledgeable communications professional.
This project includes one milestone, a presentation outline, which will be submitted in Module Eight. The final product will be submitted in Module Ten.
In this Final Project Two presentation, you will demonstrate your mastery of the following course outcomes:
COM 620-04: Formulate an ethical framework for delivery of appropriate messages to a diverse, cultural audience
COM 620-05: Develop professional brand identities in line with organizations’ strategic interests through the incorporation of cutting-edge technology, strategic communications, and targeted outreach
Prompt
Submit the final version of your presentation (seven to nine slides, not including the title and reference page) that represents strategic communication and mass media best practices that align with your brand identity and career direction.
Your final project presentation must address all the critical elements listed below. The critical elements align with particular course outcomes shown in brackets in the rubric table.
Best Practice Alignment
In this section, assemble mass media best practices to formulate an ethical framework for the delivery of messages.
Articulate which mass media practices align with industry standards for your chosen career path.
Demonstrate how you would compile mass media best practices for the ethical distribution of targeted messages. Specifically, which best practices you would incorporate. Demonstrate insightful awareness of the capabilities and limitations of mass media best practices.
Defend appropriate messaging solutions for communicating with diverse, cultural audiences. Cite specific relevant examples to defend your stance.
Develop Brand Identity
For this section, you will reflect on the decisions you made in developing your professional brand identity through your innovative communication responses submitted within the portfolio.
Illustrate the value of branding as a knowledgeable communications professional through examples of brand success by contemporary communicators. Use examples that demonstrate an insightful awareness of how other communicators successfully brand themselves.
Describe how your communication responses in your portfolio supported the strategic interests of each of the organizations. Make cogent (clear, logical, and convincing) connections between the responses and how they supported the respective organizations.
Defend your process for incorporating cutting-edge technology into your communication solutions in efforts to support a strong brand identity. Cite specific, relevant examples to defend your response.
Justify strategic communication best practices by aligning your selections with other well-respected communication professionals. Make cogent connections between personal best practices and those of well-respected communication professionals.
What to Submit
Your presentation of strategic communication best practices through mass media platforms should be 7-9 slides, not including title and reference slides.
